
ARTISTs of S.O.E SOUND OF ERA : NHONG KHAI , SRI CHIANG MAI – THA BO, UDON THANI



SOUND OF ERAThe S.O.E Festival 2025 is approaching quickly, and it’s going to be unforgettable!
S.O.E 2025: Sound of Era will be a powerful collective cry an evocative symphony of cultural diversity, historical memory, and the enduring belief in human equality. This year’s festival will expand its footprint across three provinces in Northeastern Thailand: Si Chiang Mai and Tha Bo districts in Nong Khai, Mueang district in Udon Thani, and will culminate in Khon Kaen the birthplace of the S.O.E initiative.
This edition aims to weave together the threads of contemporary history, society, and culture through the dynamic processes of contemporary art. With a strong focus on the Mekong River region, S.O.E 2025 will highlight the potential of these cross-border localities to foster awareness, stimulate the creative economy, and enhance cooperation between local and international communities.

SOUND OF ERA: NONG KHAI, SRI CHIANG MAI – THA BO
We are excited to announce the first lineup of 39 artists for S.O.E. 2025: Sound of Era.
The festival begins at its first key landmark—Nong Khai, with exhibitions across Sri Chiang Mai and Tha Bo.
Sri Chiang Mai, a former border town and historic river port opposite Vientiane, is a place where diverse cultures, stories, and histories continue to shape the present. Venue at Art Bank, the Hundred-Year House, and Wat Phra That Khao.
Tha Bo, known for its renowned tobacco plantations, transforms into a breathtaking “Tobacco Field” along the Mekong in December. Visitors can experience the warmth of the community, learn about local tobacco craft, and enjoy film screenings at Song Hao Song Kao (2529).
Organized by KULTX Collaborative in collaboration with the Creative Economy Agency (Public Organization) Northeastern Region Office, MAIELIE Khon Kaen, The Japan Foundation, Bangkok, Toshiaki Ogasawara Memorial Foundation, Matsuura Art Foundation, Goethe-Institut Thailand, The Fine Arts Department, Office 8, Khon Kaen, Sri Chiang Mai Subdistrict Municipality, Khon Kaen School for the Deaf and Jingjoe Studio.

We are pleased to announce the full artist lineup participating in the second chapter of S.O.E. 2025: Sound of Era contemporary art festival. Total of 19 artists will exhibit their works reflecting the zeitgeist of Udon Thani.
Along the railway that cuts the city, a new era of Udon Thani began. The arrival of the Upper Isan railway, before Mittraphap Road, the whistle from the iron tracks brought life, commerce, and growth to the city.
Udon Thani is a buffer-state territory shaped by layers of war, culture, and archaeology. It is a city of thresholds and connections, formed along the lines of railways and major roads. The exhibition venue at Thai Nguan Rice Mill and Holiday Massage reflect overlapping layers of development, economy, and memory that have accumulated across different eras of the city.
The Vennues in Udon Thani province will be open to the public from December 20th to 30th, 2025, with the opening ceremony on December 26th, 2025. Stay tuned for more updates!
Organized by KULTX Collaborative in collaboration with the Creative Economy Agency (Public Organization) Northeastern Region Office, MAIELIE Khon Kaen, The Japan Foundation, Bangkok, Toshiaki Ogasawara Memorial Foundation, Matsuura Art Foundation, Goethe-Institut Thailand, The Fine Arts Department, Office 8, Khon Kaen, Sri Chiang Mai Subdistrict Municipality, Khon Kaen School for the Deaf and Jingjoe Studio.
On the right: Governor’s Palace, detail of the main gate


This year’s festival will expand its footprint across three provinces in Northeastern Thailand: Si Chiang Mai and Tha Bo districts in Nong Khai, Mueang district in Udon Thani, and Khon Kaen
